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  1. 1 Jan Internet casinos are the fastest growing form of gambling, driven by very extensive marketing. Gross gaming revenue (GGR) in the regulated Swedish .. Turnover means the accumulated sum of money that has been gambled. In other words, turnover is the sum of the gross gaming revenue and the.:
    The word gaming is used more frequently since the rise of computer and video games to describe activities that do not necessarily involve wagering, especially online gaming, with the new usage still not having displaced the old usage as the primary definition in common dictionaries. Gambling is also a major international . We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry Certification. Online pharmacies must be certified by Google in order to serve ads — see how to apply below. To be certified with Google, online pharmacies must. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper AdWords certification. Gambling Online gambling. If you want to advertise for online gambling, you must be certified by Google. Learn how to apply for certification. Promotion of online, real-money gambling.
  2. “Software”: the software licensed by us including all programs and databases and any other derived content, requiring download, whether accessible or otherwise Relatives of these parties are not authorized to use the Software directly or indirectly, unless expressly allowed to play on the Internet Site by means of written.:
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Online gambling is particularly popular with around 6. Annual revenues in for online gambling are expected to increase to EUR 13 billion. On 27 November , gambling regulatory authorities of EEA Member States signed a cooperation arrangement to enhance administrative cooperation. The cooperation arrangement follows other initiatives announced in the Communication, 'Towards a comprehensive European framework for online gambling'. Online gambling in the EU is characterised by diverse regulatory frameworks with some EU countries having monopolistic regimes run by a sole public or a private operator, and others having established licensing systems for more than one operator.

Because consumers in Europe search beyond national borders for more competitive online gambling services, they can be exposed to risks such as fraud. An ever increasing number of EU countries have engaged in a review of their gambling legislation, in particular to take account of new forms of gambling that are primarily taking place online. However, the prevailing regulatory, societal and technical challenges related to gambling in the EU cannot be adequately met by countries acting individually.

With national measures alone, individual EU countries are unable to provide individuals with effective protection due to the nature of the online environment and the often cross-border dimension of online gambling. In , the European Commission adopted the Communication 'Towards a comprehensive European framework on online gambling ' , accompanied by a staff working paper.

Based on an in-depth public consultation, this Communication sets out an action plan to enhance clarity on gambling issues throughout the EU for national authorities, operators, related industries such as media service providers, and consumers.

Before the Communication, the Commission released a green paper in March This green paper launched an extensive consultation on public policy challenges and possible Single Market issues resulting from the rapid development of illicit and unauthorised online gambling directed at EU citizens. Please note that the views expressed during the workshops and the conclusions reached are those of the specialists and not necessarily those of the organisation represented.

The Gathering can be played with the collectible game pieces respectively, small discs and trading cards as stakes, resulting in a meta-game regarding the value of a player's collection of pieces. Gambling dates back to the Paleolithic period, before written history.

The earliest six-sided dice date to about BC in Mesopotamia. However, they were based on astragali dating back thousands of years earlier. In China, gambling houses were widespread in the first millennium BC where betting on fighting animals was common.

Lotto games and dominoes precursors of Pai Gow appeared in China as early as the 10th century. Playing cards appeared in the ninth century in China. Poker , the most popular U. The first known casino was the Ridotto , established in Venice, Italy in Many jurisdictions, local as well as national, either ban gambling or heavily control it by licensing the vendors.

Such regulation generally leads to gambling tourism and illegal gambling in the areas where it is not allowed. The involvement of governments, through regulation and taxation, has led to a close connection between many governments and gaming organizations, where legal gambling provides significant government revenue, such as in Monaco or Macau, China.

There is generally legislation requiring that the odds in gaming devices are statistically random , to prevent manufacturers from making some high-payoff results impossible. Since these high-payoffs have very low probability , a house bias can quite easily be missed unless the odds are checked carefully.

Most jurisdictions that allow gambling require participants to be above a certain age. In some jurisdictions, the gambling age differs depending on the type of gambling.

For example, in many American states one must be over 21 to enter a casino, but may buy a lottery ticket after turning Because contracts of insurance have many features in common with wagers, insurance contracts are often distinguished under law as agreements in which either party has an interest in the "bet-upon" outcome beyond the specific financial terms.

Nonetheless, both insurance and gambling contracts are typically considered aleatory contracts under most legal systems, though they are subject to different types of regulation. Under common law , particularly English Law English unjust enrichment , a gambling contract may not give a casino bona fide purchaser status, permitting the recovery of stolen funds in some situations.

In Lipkin Gorman v Karpnale Ltd , where a solicitor used stolen funds to gamble at a casino, the House of Lords overruled the High Court's previous verdict, adjudicating that the casino return the stolen funds less those subject to any change of position defence. Law precedents are somewhat similar.

An interesting wrinkle to these fact pattern is to ask what happens when the person trying to make recovery is the gambler's spouse, and the money or property lost was either the spouse's, or was community property.

Religious perspectives on gambling have been mixed. Ancient Hindu poems like the Gambler's Lament and the Mahabharata testify to the popularity of gambling among ancient Indians. However, the text Arthashastra c.

The Catholic Church holds the position that there is no moral impediment to gambling, so long as it is fair, all bettors have a reasonable chance of winning, that there is no fraud involved, and the parties involved do not have actual knowledge of the outcome of the bet unless they have disclosed this knowledge. For these social and religious reasons, most legal jurisdictions limit gambling, as advocated by Pascal. Gambling views among Protestants vary with some either discouraging or forbidding their members from participation in gambling.

For example, the United Methodist Church opposes gambling which they believe gambling is a sin that feeds on greed. The Islamic terminology for gambling is Maisir , however this also has a second definition meaning easy money. While almost any game can be played for money, and any game typically played for money can also be played just for fun, some games are generally offered in a casino setting. Gambling games that take place outside of casinos include Bingo as played in the US and UK , dead pool , lotteries , pull-tab games and scratchcards , and Mahjong.

Fixed-odds betting and Parimutuel betting frequently occur at many types of sporting events, and political elections. In addition many bookmakers offer fixed odds on a number of non-sports related outcomes, for example the direction and extent of movement of various financial indices , the winner of television competitions such as Big Brother , and election results. One of the most widespread forms of gambling involves betting on horse or greyhound racing. Wagering may take place through parimutuel pools, or bookmakers may take bets personally.

Parimutuel wagers pay off at prices determined by support in the wagering pools, while bookmakers pay off either at the odds offered at the time of accepting the bet; or at the median odds offered by track bookmakers at the time the race started.

Betting on team sports has become an important service industry in many countries. For example, millions of people play the football pools every week in the United Kingdom. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you've made changes to fix certain kinds of violations, you might be able to resubmit your entire campaign for review. On your Ads tab, look at the "Status" column. Hover over the white speech bubble next to "Disapproved. Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign. If you aren't able to fix these violations, or you choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

When you apply for certification to run gambling-related ads, your certificate is limited to the specific website that you included in your application. Your gambling ads can use only that approved website. Here are your options: Apply to have another website certified by Google. If you want to promote a different website than the one you originally applied for, submit another application -- see how to apply. Use the approved website for your ad.

Edit your ad's URL to match the one you submitted in your certification application. Click the pencil icon next to your ad to edit your ad's URL.

Apply for certification to promote gambling See the policy and country-specific requirements, and confirm that you meet those requirements. If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill out the online gambling application form in the AdWords Help Center.

To help prevent unnecessary delays, be sure to provide all of the requested information. If you operate in one of the countries where we allow only state-run entities , please use this form to provide your website URL, AdWords customer ID, and a request for state-run gambling certification.

If you want to target more than one country, please submit a separate application form for each country. If your ad campaign targets only countries where we don't allow these ads, your ad will be labeled " Disapproved " and won't run at all. If your ad campaign targets allowed and disallowed countries, your ad will be labeled " Approved limited " and won't run in the disallowed countries but can run in the allowed countries. What happens if you violate our policies Ad or extension disapproval: If you have questions about our policies, let us know: Tell us what you think Rate how helpful this page is and share your feedback with us below:.

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Google doesn't allow the promotion of Mahjong when the exchange of money is involved. Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

Google allows ads promoting the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a license, the advertiser provides a valid license number: Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number: Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities: Google allows ads promoting the following online gambling content as long as they are licensed by the Bulgarian gambling authorities: Google allows ads promoting the following gambling-related products as long as they are licensed by the Bulgarian gambling authorities: Google allows ads promoting the following online gambling products by state-licensed entities: Google allows ads promoting the following gambling-related products by state-licensed entities: Google doesn't allow the following gambling-related content: Brick and mortar casinos Physical gambling equipment.

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities: Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities: Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities: Google allows ads promoting the following gambling-related products by state licensed entities: Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority: Google allows licensed state operators to advertise the following gambling-related products: Google allows ads promoting the following online gambling by state licensed entities: Google allows ads for the following online gambling provided that the operator or intermediary is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the competent German authorities.

Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities: Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities: Google allows ads promoting the following online gambling, when operated by state-licensed entities: Google allows online casino games as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license.

Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license: Google AdWords allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling.

Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Google allows ads promoting the following online gambling as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Google allows government-controlled gambling horse, motorboat, bicycle and auto racing , but only announcements from the event organizers.

Google allows gambling-related lotteries by state licensed entities. Google allows ads promoting the following online gambling by state-run or state-licensed entities: Google allows ads promoting the following online gambling by state-run entities: Google allows ads promoting the following online gambling content as long as they are licensed by the Lithuanian gambling authorities: Google allows ads promoting the following types of online gambling as long as the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid license number: Google doesn't allow offline gambling content, including brick and mortar casinos.

Not allowed with the exception of lotteries. Google doesn't allow online gambling content, including: Google allows ads promoting the following online gambling by state run entities: Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities: Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities: Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Google allows national or state lotteries.

Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities: Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities: Google allows the following online gambling by state-run entities: Google allows sports betting as long as the advertiser is licensed to show such ads.

Google allows gambling-related lotteries as long as the advertiser is licensed to show such ads. Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.

Google allows ads promoting the following gambling-related products: Advertisers need to apply for certification from Google in order to run certain types of gambling-related ads.

See more details above. See the requirements above to learn where certain kinds of gambling ads can and cannot run. Can run gambling ads: Cannot run gambling ads: Gambling ads can show on Google and our Search Network.

However, if someone has enabled the SafeSearch feature, they will not see this type of ad. Gambling ads can show on partner sites that have opted-in to show such content. Gambling ads are not allowed to show on these partner sites. Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads.

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Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Details Online gambling Allowed with limitations Google allows government-controlled gambling horse, motorboat, bicycle and auto racing , but only announcements from the event organizers.

Google doesn't allow advertising for gambling online on the events. Gambling-related products Allowed with limitations Google allows gambling-related lotteries by state licensed entities. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run or state-licensed entities: Lotteries Sports betting Advertisers must be certified with Google.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Lithuanian gambling authorities: Online gambling Online bingo Online casino games Sports betting Lotteries Advertisers must also be certified with Google.

Location-based or "brick-and-mortar" gambling Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid license number: Online casino games slot machines Bingo Lotteries Sports betting Please note that ads aren't allowed to promote poker if they target Mexico. Online gambling Online bingo Sports betting Advertisers must also be certified with Google. Details Offline gambling Not allowed Google doesn't allow offline gambling content, including brick and mortar casinos.

Online gambling Not allowed with the exception of lotteries Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Note: UK State-owned or government-licensed lotteries are allowed. Details Online gambling Not allowed Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Lotteries. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state run entities: Casino games Lotteries Advertisers must also be certified with Google.

Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities: Online gambling Online bingo Sports betting Online casino games Sites that provide information about — or a comparison of — other gambling services licensed in Portugal, but do not themselves provide gambling activities that require a license.

They may provide links to gambling services not operated or controlled by the aggregator. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. Google allows ads promoting the following online gambling-related products by state-run entities: Location-based or "brick-and-mortar" gambling.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities: Details Online gambling Allowed with limitations Google allows the following online gambling by state-run entities: Details Online gambling Allowed with limitations Google allows sports betting as long as the advertiser is licensed to show such ads.

Gambling-related products Allowed with limitations Google allows gambling-related lotteries as long as the advertiser is licensed to show such ads. Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Lotteries Google allows ads promoting the following online gambling-related products by state-run entities: Sports betting For both of the above, advertisers must also be certified with Google.

Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Sports betting horse racing only Lotteries Advertisers must also be certified with Google. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling-related products by state-run entities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.

Online bingo Sports betting Online casino games Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. Google does not allow online gambling content in Northern Ireland. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products: Details Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Read the policy above to see the types of gambling-related content that we don't allow and the country-specific restrictions for places that your campaign targets. If you're not properly licensed to promote gambling, you won't be able to run ads promoting gambling-related content. See the country requirements If you do meet the requirements: Apply to be certified by Google.

If you haven't already, send us your official gambling licensing information -- see how to apply. You need to complete the application form for every country that you'd like to target.

If your application is approved, please request a review of your disapproved ads so they can start running. Target your certified location. If you are properly licensed and have already been certified by Google, edit your location targeting to target only the countries for which you submitted in your certification request. If you'd like to target a new location, you need to apply again specifically for that country. Once you're targeting only countries where you've been certified by Google, please request a review of your disapproved ads so they can start running.

If you don't meet the requirements: Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements.

Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running: Request a review Change your ad's landing page.

If your ad leads to content that violates this policy, edit the landing page to make it comply. Once you've fixed the violation, resubmit your ad using the steps below. Or, you can change your final URL to point to another part of your website or app that doesn't violate this policy.

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply. Take me to my account On your Ads tab, hover over the ad you want to edit. Click the pencil icon next to your ad to edit it. Click Save when you're done. Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.

If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running. If you've made changes to fix certain kinds of violations, you might be able to resubmit your entire campaign for review. On your Ads tab, look at the "Status" column. Hover over the white speech bubble next to "Disapproved. Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign.

If you aren't able to fix these violations, or you choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

When you apply for certification to run gambling-related ads, your certificate is limited to the specific website that you included in your application. Your gambling ads can use only that approved website. Here are your options: Apply to have another website certified by Google. If you want to promote a different website than the one you originally applied for, submit another application -- see how to apply.

Online pharmacies Allowed with limitations Google allows online pharmacies if they're accredited by one of the organizations listed below: LegitScript Healthcare Merchant Certification and Monitoring Program Internet pharmacy certification — Available to websites that accept refills, transfers, or new prescriptions; or pharmacies that fill via mail-order or some other form of remote ordering service.

National Association of Boards of Pharmacy NABP VIPPS — Available to pharmacies with full online functionality, including the sale or facilitation of sale of prescription drugs or the acceptance of new prescription drug orders through their website.

Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the State Food and Drug Administration SFDA of China and don't promote prescription drugs in their ads, landing pages, and keywords. Medical services Allowed with limitations Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google.

Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're licensed by DIMDI and don't promote prescription drugs in their ads and landing pages. Hong Kong Product Allowed? Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Drug Office, Department of Health of the Hong Kong Government, and don't promote prescription drugs in their ads, landing pages or keywords.

Pharmaceutical manufacturers Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in India. Online pharmacies Not allowed In Ireland, Google doesn't allow the promotion of online pharmacies that offer prescription collection, delivery services, sale of non-medicinal products, or online consultation not including consultation with a doctor.

Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies in Japan, as long as they provide a valid license number for their "License for marketing authorization holder.

Prescription drugs Allowed with limitations Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords, with the following exceptions: Over-the-counter drugs Allowed with limitations Google allows ads promoting over-the-counter drugs to show in Japan, as long as the advertiser has a valid license number and the license number is displayed on the website. Online pharmacies Allowed with limitations Google allows the promotion of over-the-counter medicines in accordance with local law in South Korea.

Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the COFEPRIS and don't promote prescription drugs or over-the-counter medicines in their ads, landing pages, and keywords. Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Ministerie van Volksgezondheid, Welzijn en Sport and appear on the dedicated online repository.

New Zealand Product Allowed? Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're accredited by the Ministry of Health. Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Norwegian Medicine Agency and don't use prescription drug terms in their ads and landing pages.

Online pharmacies Not allowed Google doesn't allow the promotion of any online pharmacies regardless of whether they offer prescription collection and delivery services. Pharmaceutical manufacturers Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Swedish Medical Product Agency and don't promote prescription drugs in their ads, landing pages, and keywords.

Online pharmacies Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Ministry of Health and Welfare and don't promote prescription drugs in their ads, landing pages, and keywords. United Kingdom Product Allowed? United States Product Allowed? If your ad is disapproved for violating this policy, try reviewing the following tips to help resolve your issue: Disapproval reason What does it mean?

What do I do now? Online pharmacy certification required Your ad, website, or app is promoting prescription drugs or related products but your account isn't certified by Google.

Remove all references to promoting prescription drugs from your ad and website or app. Alternately, if you're a licensed online pharmacy, you can be certified with Google — see how to apply above. Targeting does not match policy Your ad, website, or app is promoting prescription drugs or related products, and even though your account is certified by Google, your ad is targeting a country outside the country that you were certified for. Remove all references to promoting prescription drugs online from your ad and website or app.

Alternatively, you can change your location targeting for your campaigns to match the country where you're certified to advertise your pharmacy. URL does not match online pharmacy certification Your ad, website, or app is promoting prescription drugs or related products, and even though your account is certified by Google, the website or app that the ad promotes doesn't match the one that's certified by Google.

Remove all references to promoting prescription drugs online from your ad and website. Alternatively, you can change your ad to promote the website or app that was submitted in your certification request. If you'd like to use a new website or app as an online pharmacy, it must also be certified with Google — see how to apply above. OTC drugs license number required Your ad, website, or app is promoting over-the-counter drugs without a license number, and that's not allowed for at least one country that your campaign targets.

Remove all references to over-the-counter drugs without a license number from your ad and website or app. Prescription drug targeting Your ad, website, or app is promoting prescription drugs, and that isn't allowed for at least one country that your campaign targets.

If you have questions about our policies, let us know: Was this article helpful? Advertising policies Ad formats and features Ad targeting Abusing the ad network Adult content Alcohol Copyrights Counterfeit goods Dangerous products or services Data collection and use Destination requirements Editorial Enabling dishonest behavior Financial services Gambling and games Healthcare and medicines Inappropriate content Legal requirements Misrepresentation Other restricted businesses Personalized advertising Political content Technical requirements Trademarks.

Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Pharmacy Guild of Australia , Medicare Australia, or one of the following state-level pharmacy boards in Australia: Not allowed Google doesn't allow the promotion of pharmacies if they offer prescription collection and delivery services in Belgium.

Allowed with limitations Google allows online pharmacies if they're accredited by one of the organizations listed below: Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the State Food and Drug Administration SFDA of China and don't promote prescription drugs in their ads, landing pages, and keywords.

Allowed with limitations Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google. Allowed with limitations Google allows the promotion of online pharmacies if they're licensed by DIMDI and don't promote prescription drugs in their ads and landing pages. Allowed with limitations Google allows the promotion of online pharmacies if they're registered with the Drug Office, Department of Health of the Hong Kong Government, and don't promote prescription drugs in their ads, landing pages or keywords.

Allowed with limitations Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in India. Not allowed In Ireland, Google doesn't allow the promotion of online pharmacies that offer prescription collection, delivery services, sale of non-medicinal products, or online consultation not including consultation with a doctor. Allowed with limitations Google allows the promotion of online pharmacies in Japan, as long as they provide a valid license number for their "License for marketing authorization holder.

Allowed with limitations Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords, with the following exceptions: Allowed with limitations Google allows ads promoting over-the-counter drugs to show in Japan, as long as the advertiser has a valid license number and the license number is displayed on the website. Allowed with limitations Google allows the promotion of over-the-counter medicines in accordance with local law in South Korea.

The cooperation arrangement follows other initiatives announced in the Communication, 'Towards a comprehensive European framework for online gambling'. Online gambling in the EU is characterised by diverse regulatory frameworks with some EU countries having monopolistic regimes run by a sole public or a private operator, and others having established licensing systems for more than one operator.

Because consumers in Europe search beyond national borders for more competitive online gambling services, they can be exposed to risks such as fraud. An ever increasing number of EU countries have engaged in a review of their gambling legislation, in particular to take account of new forms of gambling that are primarily taking place online.

However, the prevailing regulatory, societal and technical challenges related to gambling in the EU cannot be adequately met by countries acting individually. With national measures alone, individual EU countries are unable to provide individuals with effective protection due to the nature of the online environment and the often cross-border dimension of online gambling.

In , the European Commission adopted the Communication 'Towards a comprehensive European framework on online gambling ' , accompanied by a staff working paper.

Based on an in-depth public consultation, this Communication sets out an action plan to enhance clarity on gambling issues throughout the EU for national authorities, operators, related industries such as media service providers, and consumers.

Before the Communication, the Commission released a green paper in March This green paper launched an extensive consultation on public policy challenges and possible Single Market issues resulting from the rapid development of illicit and unauthorised online gambling directed at EU citizens.

Please note that the views expressed during the workshops and the conclusions reached are those of the specialists and not necessarily those of the organisation represented. This workshop focused on issues related to match-fixing, in particular the identification of inherent risks, prevention and detection measures, sanctions and methods of enforcement, and the resources needed for them.

It sought a better understanding of the nature and scale of the risks involved, existing measures by sport bodies, operators and regulators to protect the integrity of sport, and how these measures could be enhanced. This workshop discussed issues related to responsible on-line gambling, in particular the identification and better understanding of key characteristics that may lead to the development of problem gambling or addiction, as well as preventive measures including corporate social responsibility.

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There are many symptoms and reasons for gambling. Gamblers gamble more money to try and win back money that they have lost and some gamble to relieve feelings of helplessness and anxiety. The Advertising Standards Authority has censured several betting firms for advertisements disguised as news articles suggesting falsely a person had cleared debts and paid for medical expenses by online gambling.

The firms face possible fines. Gamblers exhibit a number of cognitive and motivational biases that distort the perceived odds of events and that influence their preferences for gambles. For example, gamblers exhibit a costly aversion to betting against their favorite team or political candidate. From Wikipedia, the free encyclopedia. For other uses, see Gamble disambiguation and Betting disambiguation.

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Nelson; Loeb, Robert A. Blackjack and the law 1st ed. The History of Gambling. Sports and Games of Medieval Cultures. Liminality and the Modern: Living Through the In-Between.

Retrieved August 17, Retrieved 5 September Archived from the original on 16 June Retrieved 20 July To settle your conscience a layman's guide to Catholic moral theology. Adamson - Palgrave Macmillan". Retrieved 30 May Florida bishops oppose expanding casino gambling". Archived from the original on 11 June The Principles of Project Finance. Sharia and Social Engineering. Archived from the original on 16 November Costly Reluctance to Hedge Desired Outcomes".

Choosing between intuitive and nonintuitive alternatives". Journal of Experimental Psychology: Journal of Personality and Social Psychology. Gambling mathematics Mathematics of bookmaking Poker probability.

Casino game List of bets. Category Commons Wiktionary WikiProject. Retrieved from " https: Use dmy dates from July Interlanguage link template link number Articles containing Arabic-language text Articles that may contain original research from August All articles that may contain original research All articles with unsourced statements Articles with unsourced statements from November Articles with DMOZ links Wikipedia articles with LCCN identifiers Wikipedia articles with GND identifiers.

Views Read Edit View history. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a license, the advertiser provides a valid license number: Online gambling Online bingo Sports betting Online casino games Online gambling comparison sites as long as no online gambling takes place on the aggregator site Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities: Lotteries Horse racing Sites that provide information about or a comparison of other gambling services licensed in Brazil, but do not themselves provide gambling activities that require a license.

These sites may provide links to gambling services not operated or controlled by the aggregator. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Bulgarian gambling authorities: Online gambling Online bingo Online casino games Sports betting Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Bulgarian gambling authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

Gambling-related lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products by state-licensed entities: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state-licensed entities: Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Physical gambling equipment Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities: Online gambling Online bingo Online casino games Sports betting Sites that provide information about or a comparison of other gambling services, but do not themselves provide gambling activities that require a license.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities: Online bingo Lotteries Online casino games Sports betting Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Details Online gambling Allowed with limitations Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority: Location-based gambling Online casino games Online betting Sports betting Fantasy sports contests Slot machines Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

Gambling-related tutoring and educational materials such as books and e-books Advertisers must also be certified with Google. State-operated online gambling Allowed with limitations Google allows licensed state operators to advertise the following gambling-related products: Brick and mortar casinos.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Lotteries Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. Details Sports betting, horse racing betting, lotteries Allowed with limitations Google allows ads for the following online gambling provided that the operator or intermediary is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the competent German authorities.

Sports betting Horse racing betting Lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities: Online gambling-related products Allowed with limitations Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling, when operated by state-licensed entities: Lotteries Sports betting Advertisers must also be certified with Google.

Details Online gambling Allowed with limitations Google allows online casino games as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license: Location-based or "brick-and-mortar" gambling Rummy Allowed Google AdWords allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling.

Brick and mortar casinos Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Details Online gambling Allowed with limitations Google allows government-controlled gambling horse, motorboat, bicycle and auto racing , but only announcements from the event organizers.

Google doesn't allow advertising for gambling online on the events. Gambling-related products Allowed with limitations Google allows gambling-related lotteries by state licensed entities.

Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run or state-licensed entities: Lotteries Sports betting Advertisers must be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotteries Advertisers must also be certified with Google.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Lithuanian gambling authorities: Online gambling Online bingo Online casino games Sports betting Lotteries Advertisers must also be certified with Google. Location-based or "brick-and-mortar" gambling Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid license number: Online casino games slot machines Bingo Lotteries Sports betting Please note that ads aren't allowed to promote poker if they target Mexico.

Online gambling Online bingo Sports betting Advertisers must also be certified with Google. Details Offline gambling Not allowed Google doesn't allow offline gambling content, including brick and mortar casinos. Online gambling Not allowed with the exception of lotteries Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Note: UK State-owned or government-licensed lotteries are allowed.

Details Online gambling Not allowed Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Lotteries. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state run entities: Casino games Lotteries Advertisers must also be certified with Google.

Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities: Online gambling Online bingo Sports betting Online casino games Sites that provide information about — or a comparison of — other gambling services licensed in Portugal, but do not themselves provide gambling activities that require a license.

They may provide links to gambling services not operated or controlled by the aggregator. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Google allows ads promoting the following online gambling-related products by state-run entities: Location-based or "brick-and-mortar" gambling. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities: Details Online gambling Allowed with limitations Google allows the following online gambling by state-run entities: Details Online gambling Allowed with limitations Google allows sports betting as long as the advertiser is licensed to show such ads.

Gambling-related products Allowed with limitations Google allows gambling-related lotteries as long as the advertiser is licensed to show such ads.

Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Lotteries Google allows ads promoting the following online gambling-related products by state-run entities: Sports betting For both of the above, advertisers must also be certified with Google.

Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Sports betting horse racing only Lotteries Advertisers must also be certified with Google. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling-related products by state-run entities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.

See the country-specific sections below for more information about how policies differ by country. Abortion-related ads won't appear on the Google Display Network, even if they are Approved limited. Google doesn't allow ads related to birth control or fertility products in the following countries: Certain advertisers — such as online pharmacies, pharmaceutical manufacturers, and others looking to use prescription drug terms in ad text or landing pages — need to be certified with Google in order to advertise.

If you are such an advertiser, here's how to apply to be certified:. Adhere to all country-specific requirements below. If your campaign targets a country that isn't listed, then we don't allow the promotion of prescription drugs or over-the-counter medicines by pharmaceutical manufacturers in that country. Fill out our online application form. In addition to the content-based restrictions above, there may be further requirements based on the countries that your campaign targets.

Choose a country below to see additional requirements that you must meet in order for your ad campaign to target that country. Google allows the promotion of online pharmacies if they're registered with the Pharmacy Guild of Australia , Medicare Australia, or one of the following state-level pharmacy boards in Australia:. Ads targeting Australia can't use prescription drug terms in the ad or its destination.

Advertisers must also be certified with Google. See how to apply above. Google doesn't allow the promotion of pharmacies if they offer prescription collection and delivery services in Belgium. Google allows the promotion of online pharmacies if they're registered with the State Food and Drug Administration SFDA of China and don't promote prescription drugs in their ads, landing pages, and keywords.

Advertising prescription collection and delivery services is not allowed. Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google. Google allows the promotion of online pharmacies if they're licensed by DIMDI and don't promote prescription drugs in their ads and landing pages. All pharmacies must be licensed, regardless of whether they offer only non-prescription products.

Google allows the promotion of online pharmacies if they're registered with the Drug Office, Department of Health of the Hong Kong Government, and don't promote prescription drugs in their ads, landing pages or keywords.

Advertising prescription collection and delivery services is not permitted. Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in India.

In Ireland, Google doesn't allow the promotion of online pharmacies that offer prescription collection, delivery services, sale of non-medicinal products, or online consultation not including consultation with a doctor. Google allows the promotion of online pharmacies in Japan, as long as they provide a valid license number for their "License for marketing authorization holder.

Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords, with the following exceptions: Websites accessible only to healthcare professionals, brick-and-mortar pharmacies, and pharmaceutical manufacturers may use prescription drug terms in keywords. If you're an organization qualified for these exceptions, please contact us via our online form.

Google allows ads promoting over-the-counter drugs to show in Japan, as long as the advertiser has a valid license number and the license number is displayed on the website.

Google allows the promotion of over-the-counter medicines in accordance with local law in South Korea. Google allows the promotion of online pharmacies if they're registered with the COFEPRIS and don't promote prescription drugs or over-the-counter medicines in their ads, landing pages, and keywords. Google allows the promotion of online pharmacies if they're registered with the Ministerie van Volksgezondheid, Welzijn en Sport and appear on the dedicated online repository.

Online pharmacies can't promote prescription drugs in their ads and landing pages. Google allows the promotion of online pharmacies if they're accredited by the Ministry of Health. Google allows the promotion of online pharmacies if they're registered with the Norwegian Medicine Agency and don't use prescription drug terms in their ads and landing pages. Google doesn't allow the promotion of any online pharmacies regardless of whether they offer prescription collection and delivery services.

Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. All such promotions that target Russia must include one of the following four Russian disclaimers in the ad: Google allows the promotion of online pharmacies if they're registered with the Swedish Medical Product Agency and don't promote prescription drugs in their ads, landing pages, and keywords. Google allows the promotion of online pharmacies if they're registered with the Ministry of Health and Welfare and don't promote prescription drugs in their ads, landing pages, and keywords.

Advertisers can't promote prescription drugs in their ads and landing pages. If your ad is disapproved for violating this policy, try reviewing the following tips to help resolve your issue:. You're viewing our Advertising Policies. Advertising Policies Help Advertising Policies.

Privacy Policy Terms of Service. Healthcare and medicines We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Google allows pharmaceutical manufacturers to advertise in select countries only. Prescription drugs Pharmaceutical manufacturers may promote prescription drugs in the following countries only: Canada, New Zealand, United States Over-the-counter medicines Pharmaceutical manufacturers may promote over-the-counter medicines in the following countries only: Canada, United States Certification Pharmaceutical manufacturers must be certified by Google in order to serve ads.

Countries Google allows the promotion of online pharmacies in only these countries: Keywords Google allows online pharmacy advertisers to bid on keywords containing prescription drug terms in only the following countries: Certification Online pharmacies must be certified by Google in order to serve ads — see how to apply below. For campaigns targeting Canada, New Zealand, or the United States, certain businesses such as online pharmacies and pharmaceutical manufacturers may use prescription drug terms in ad text and landing pages.

These businesses must be certified by Google in order to serve ads — see how to apply below. If your campaigns do not target Canada, New Zealand, or the United States, you may not use prescription drug terms in ad text or landing pages. In limited cases, and where permitted by local law, Google allows exceptions to this policy for public health and safety awareness campaigns from governmental or well-established non-profit health advocacy organizations.

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Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup. Learn more about suspended accounts. To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing.

When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google. You're viewing our Advertising Policies. Advertising Policies Help Advertising Policies. Privacy Policy Terms of Service. Promotion of physical, real-money gambling establishments or "brick and mortar" casinos Examples: Casino in Las Vegas or Macau, offline poker tournaments.

Promotion of online, real-money gambling Examples: Online casinos or bookmakers, bingo or slots sites or apps, online lottery ticket or scratch card purchase, online sports betting Promotion of online casino-based games, regardless of whether money is exchanged Examples: Social casino games, games played with virtual currencies.

Promotion of sites that contain or link to content relating to online gambling Examples: Any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game Examples: We're currently running a social casino games beta program with a limited set of advertisers.

See country requirements Asia-Pacific Product Allowed? Details Mahjong Not allowed Google doesn't allow the promotion of Mahjong when the exchange of money is involved.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Sports betting Lotteries Advertisers must also be certified with Google.

Online gambling information Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Gambling-related promotional materials such as vouchers and bonus codes Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a license, the advertiser provides a valid license number: Online gambling Online bingo Sports betting Online casino games Online gambling comparison sites as long as no online gambling takes place on the aggregator site Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities: Lotteries Horse racing Sites that provide information about or a comparison of other gambling services licensed in Brazil, but do not themselves provide gambling activities that require a license.

These sites may provide links to gambling services not operated or controlled by the aggregator. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Bulgarian gambling authorities: Online gambling Online bingo Online casino games Sports betting Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Bulgarian gambling authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

Gambling-related lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products by state-licensed entities: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state-licensed entities: Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Physical gambling equipment Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities: Online gambling Online bingo Online casino games Sports betting Sites that provide information about or a comparison of other gambling services, but do not themselves provide gambling activities that require a license.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities: Online bingo Lotteries Online casino games Sports betting Advertisers must also be certified with Google.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Details Online gambling Allowed with limitations Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority: Location-based gambling Online casino games Online betting Sports betting Fantasy sports contests Slot machines Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

Gambling-related tutoring and educational materials such as books and e-books Advertisers must also be certified with Google. State-operated online gambling Allowed with limitations Google allows licensed state operators to advertise the following gambling-related products: Brick and mortar casinos. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Lotteries Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. Details Sports betting, horse racing betting, lotteries Allowed with limitations Google allows ads for the following online gambling provided that the operator or intermediary is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the competent German authorities.

Sports betting Horse racing betting Lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities: Online gambling-related products Allowed with limitations Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling, when operated by state-licensed entities: Lotteries Sports betting Advertisers must also be certified with Google.

Details Online gambling Allowed with limitations Google allows online casino games as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license.

Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license: Location-based or "brick-and-mortar" gambling Rummy Allowed Google AdWords allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling.

Brick and mortar casinos Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the AASA Amministrazione autonoma dei Monopoli di Stato and provides a valid operating license number: Details Online gambling Allowed with limitations Google allows government-controlled gambling horse, motorboat, bicycle and auto racing , but only announcements from the event organizers.

Google doesn't allow advertising for gambling online on the events. Gambling-related products Allowed with limitations Google allows gambling-related lotteries by state licensed entities. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run or state-licensed entities: Lotteries Sports betting Advertisers must be certified with Google.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Lithuanian gambling authorities: Online gambling Online bingo Online casino games Sports betting Lotteries Advertisers must also be certified with Google.

Location-based or "brick-and-mortar" gambling Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid license number: Online casino games slot machines Bingo Lotteries Sports betting Please note that ads aren't allowed to promote poker if they target Mexico. Online gambling Online bingo Sports betting Advertisers must also be certified with Google.

Details Offline gambling Not allowed Google doesn't allow offline gambling content, including brick and mortar casinos. Online gambling Not allowed with the exception of lotteries Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Note: UK State-owned or government-licensed lotteries are allowed.

Details Online gambling Not allowed Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Lotteries. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state run entities: Casino games Lotteries Advertisers must also be certified with Google. Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities: Online gambling Online bingo Sports betting Online casino games Sites that provide information about — or a comparison of — other gambling services licensed in Portugal, but do not themselves provide gambling activities that require a license.

They may provide links to gambling services not operated or controlled by the aggregator. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license.

Google allows ads promoting the following online gambling-related products by state-run entities: Location-based or "brick-and-mortar" gambling. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities: Details Online gambling Allowed with limitations Google allows the following online gambling by state-run entities: Details Online gambling Allowed with limitations Google allows sports betting as long as the advertiser is licensed to show such ads.

Gambling-related products Allowed with limitations Google allows gambling-related lotteries as long as the advertiser is licensed to show such ads. Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Lotteries Google allows ads promoting the following online gambling-related products by state-run entities: Sports betting For both of the above, advertisers must also be certified with Google.

Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Sports betting horse racing only Lotteries Advertisers must also be certified with Google. Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling-related products by state-run entities: Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.

Online bingo Sports betting Online casino games Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. Google does not allow online gambling content in Northern Ireland. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products: Details Cash games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Read the policy above to see the types of gambling-related content that we don't allow and the country-specific restrictions for places that your campaign targets. If you're not properly licensed to promote gambling, you won't be able to run ads promoting gambling-related content.

See the country requirements If you do meet the requirements: Apply to be certified by Google. If you haven't already, send us your official gambling licensing information -- see how to apply. You need to complete the application form for every country that you'd like to target.

If your application is approved, please request a review of your disapproved ads so they can start running. Target your certified location. If you are properly licensed and have already been certified by Google, edit your location targeting to target only the countries for which you submitted in your certification request. If you'd like to target a new location, you need to apply again specifically for that country.

Once you're targeting only countries where you've been certified by Google, please request a review of your disapproved ads so they can start running. If you don't meet the requirements: Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running: Request a review Change your ad's landing page.

If your ad leads to content that violates this policy, edit the landing page to make it comply. One of the most widespread forms of gambling involves betting on horse or greyhound racing. Wagering may take place through parimutuel pools, or bookmakers may take bets personally. Parimutuel wagers pay off at prices determined by support in the wagering pools, while bookmakers pay off either at the odds offered at the time of accepting the bet; or at the median odds offered by track bookmakers at the time the race started.

Betting on team sports has become an important service industry in many countries. For example, millions of people play the football pools every week in the United Kingdom. In addition to organized sports betting, both legal and illegal, there are many side-betting games played by casual groups of spectators, such as NCAA Basketball Tournament Bracket Pools, Super Bowl Squares, Fantasy Sports Leagues with monetary entry fees and winnings, and in-person spectator games like Moundball.

Arbitrage betting is a theoretically risk-free betting system in which every outcome of an event is bet upon so that a known profit will be made by the bettor upon completion of the event, regardless of the outcome.

Arbitrage betting is a combination of the ancient art of arbitrage trading and gambling, which has been made possible by the large numbers of bookmakers in the marketplace, creating occasional opportunities for arbitrage.

One can also bet with another person that a statement is true or false, or that a specified event will happen a "back bet" or will not happen a "lay bet" within a specified time. This occurs in particular when two people have opposing but strongly held views on truth or events.

Not only do the parties hope to gain from the bet, they place the bet also to demonstrate their certainty about the issue. Some means of determining the issue at stake must exist. Sometimes the amount bet remains nominal, demonstrating the outcome as one of principle rather than of financial importance. Betting exchanges allow consumers to both back and lay at odds of their choice.

Similar in some ways to a stock exchange, a bettor may want to back a horse hoping it will win or lay a horse hoping it will lose, effectively acting as bookmaker. Spread betting allows gamblers to wagering on the outcome of an event where the pay-off is based on the accuracy of the wager, rather than a simple "win or lose" outcome.

For example, a wager can be based on the when a point is scored in the game in minutes and each minute away from the prediction increases or reduces the payout. Many betting systems have been created in an attempt to "beat the house" but no system can make a mathematically unprofitable bet in terms of expected value profitable over time.

Widely used systems include:. Many risk-return choices are sometimes referred to colloquially as "gambling. Investments are also usually not considered gambling, although some investments can involve significant risk. Examples of investments include stocks , bonds and real estate. Starting a business can also be considered a form of investment. Investments are generally not considered gambling when they meet the following criteria:.

Some speculative investment activities are particularly risky, but are sometimes perceived to be different from gambling:. Studies show that though many people participate in gambling as a form of recreation or even as a means to gain an income, gambling, like any behavior that involves variation in brain chemistry , can become a harmful, behavioral addiction.

Behavioral addiction can occur with all the negative consequences in a person's life minus the physical issues faced by people who compulsively engage in drug and alcohol abuse.

The Russian writer and problem gambler Fyodor Dostoevsky portrays in his novella The Gambler the psychological implications of gambling and how gambling can affect gamblers.

He also associates gambling and the idea of " getting rich quick ", suggesting that Russians may have a particular affinity for gambling. Dostoevsky shows the effect of betting money for the chance of gaining more in 19th-century Europe. The association between Russians and gambling has fed legends of the origins of Russian roulette.

There are many symptoms and reasons for gambling. Gamblers gamble more money to try and win back money that they have lost and some gamble to relieve feelings of helplessness and anxiety. The Advertising Standards Authority has censured several betting firms for advertisements disguised as news articles suggesting falsely a person had cleared debts and paid for medical expenses by online gambling.

The firms face possible fines. Gamblers exhibit a number of cognitive and motivational biases that distort the perceived odds of events and that influence their preferences for gambles.

For example, gamblers exhibit a costly aversion to betting against their favorite team or political candidate. From Wikipedia, the free encyclopedia. For other uses, see Gamble disambiguation and Betting disambiguation.

This section possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. August Learn how and when to remove this template message.

Nelson; Loeb, Robert A. Blackjack and the law 1st ed. The History of Gambling. Sports and Games of Medieval Cultures. Liminality and the Modern: Living Through the In-Between. Retrieved August 17, Retrieved 5 September Archived from the original on 16 June Retrieved 20 July To settle your conscience a layman's guide to Catholic moral theology.

Adamson - Palgrave Macmillan". Retrieved 30 May Florida bishops oppose expanding casino gambling". Archived from the original on 11 June The Principles of Project Finance. Sharia and Social Engineering.

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